Digital Natives and Social Media

Abstract emma Conference 2013 Bournemouth University Digital Natives and Social Media An Empirical Study about the Importance of Social Media and its Impact onâ Media Communication Author(s)â Prof. Dr. Mike Friedrichsen Stuttgart Media University Media Business and Media Economics [emailâ protected]? stuttgart. de (email for correspondence! ) Prof. Dr. Wolfgang Muhl? Benninghaus Humboldt University Berlin Department CulturalAn Empirical Study about the Importance of Social Media and itsImpact on Media Communication Keywords:â Digital Natives, Social Media, Social Networking, Media Communication, Flow of Information, Use of Social Media Digital Natives are the age conceived during or after the general presentation of advanced innovation. While people from senior ages sorted out, arranging and associating withone another without cell phones, PCs or the Internet, Digital Natives have been utilizing these advances since their initial years.They are the sam e, but differentâ toâ previousâ generations. Digitalâ Nativesâ haveâ anâ inherentâ understandingâ ofâ digitalâ technologies,â asâ they’veâ beenâ integratedâ intoâ theirâ livesâ sinceâ earlyâ childhood. Theyâ areâ partâ ofâ aâ tech? savvyâ generationâ atâ theâ forefrontâ ofâ technologicalâ progressâ andâ wantâ toâ beâ connectedâ whenâ theyâ wish,â fromâ anyplace. Now graduated from secondary education, the first generation of Digital Natives isâ enteringâ theâ workingâ worldâ â€â andâ transformingâ itâ atâ aâ fastâ pace. Technologyâ hasâ beenâ integratedâ intoâ theâ livesâ ofâ Digitalâ Natives