Marketing of Honda Motorcycles in the USA Essay - 1682 Words

Marketing of Honda motorcycles in the USA The American Honda Motor Company was established as a subsidiary by Honda in 1959. During the 1960s the type of motorcycles brought by Americans underwent a major change. Motorcycle registrations increased by over 800,000 in five years from 1960. In the early 60s the major competitors were Haley - Davidson of U.S.A, BSA, Triumph and Norton of the UK and Motto - Guzzi of Italy. Harley-Davidson had the largest market share with sales in 1959 totalling a6.6 million dollars. Many of the motorcycles produced were large and bulky and this led to the image of the motorcycle rider as being one who wore a leather jacket and went out to cause trouble. The Boston Consulting Group ( BCG )†¦show more content†¦The report goes on to show how Honda built up engineering competencies through the innovation of Mr Honda. The company also moved away from other companies who relied upon distributors to sell their bikes when the company set up its headquarters in the west coast of America. The BCG found that the motorcycles available before Honda entered the market were for limited group of people such as the police, army etc. But Honda had a policy of selling, not primarily to confirmed motorcyclists but rather to members of the general public who had never before given a second thought to a motorcycle( SP p.116 ). The small, lightweight Honda Supercub sold at under 250 dollars compared to the bigger American or British machines which were retailing at around 1000 to 1500 dollars. In 1960 Hondas research team comprised of around 700 designer and engineer staff compared to the 100 or so employed by their competitors showing the v alue which the company placed on innovation. Production per man-year was 159 units in 1962, a figure not reached by Harley-Davidson until 1974. Honda was following a strategy of developing region by region. Over a period of four to five years they moved from the west coast of America to the east coast. The report showed the emphasis which Honda paid to advertising when the company spent heavily on the advertising theme you meet the nicest people on a Honda therebyShow MoreRelatedThe Honda Effect Case Study1579 Words   |  7 PagesIntroduction Honda is a Japan based company and is the world’s largest manufacturer of motorcycles as well as the world’s manufacturer of motor vehicles, producing more than 14 million internal motor vehicles each year. The Honda Motor Company was founded by Soichiro Honda in 1948. In 1959, he opened the American Honda Motor Company, so he could fulfil his dream of building a high performance motorcycle and marketing it globally. The discussion below briefly emphasises on the strategy used by Honda to gainRead MoreSoichiro Honda – Innovative Leader1268 Words   |  6 PagesIndividual Paper One 1 Individual Paper One Soichiro Honda – Innovative Leader Individual Paper One 2 The story of Soichiro Honda is a good example of innovative leader that overcame traditional thinking and recognized opportunities that other didn’t think were possible to implement. â€Å"Soichiro Honda created a motor vehicle industry when it should have been impossible. The time for that was the turn of the century, when Ford, Peugeot, and Daimler were created. Shipbuilding magnateRead MoreHarley-Davidsons Use of the Internet770 Words   |  3 PagesHarley-Davidson This essay examines Harley-Davidsons use of the Internet as a strategic marketing tool. Unlike their competitors websites, Harley takes advantage of every online opportunity to build relationships with customers, promote their brand, and market Harley offerings. The Internet in particular is an effective promotion medium for Harley because it extends their efforts to market the companys products and services. The Internet provides multiple opportunities for customers to interactRead MoreHarley Davidson And The Motorcycle Industry1358 Words   |  6 PagesArthur Davidson created their first Harley- Davidson in their family building. Harley-Davidson and the motorcycle industry wasn’t a big company until after the Second World War. Many people rode motorcycles during the war, with Harley-Davidson themselves becoming the major supplier not only for the U.S. military but other allied forces as well during this time. Many veterans chose to purchase motorcycles upon returning home, as they enjoyed riding during the war and wanted to continue riding in theirRead MoreExecutive Summary of Harley-Davidson1375 Words   |  6 Pagesselling motorcycles. Good relationships, continuous improvement, employee and management involvement, team building or employee training and empowerment are not just words out of a management book for Harley-Davidson. Only by adopting those management techniques and building a solid base between the management and the Unions/employees made it possible for Harley-Davidson to improve its management processes. While management s responsibility is to build relationships with the employees, marketing sRead MoreCase Study : Honda Motor Co1271 Words   |  6 PagesIntroduction Honda Motor Co., Ltd. (HMC) is one of the world’s largest multinational enterprises which is mainly renowned as motorcycles, automobiles and power products manufacturer (Honda Motor Co., Ltd., 2014). In the automobile industry, according to its brand positioning as â€Å"The Power of Dream†, HMC is determined to pursue and to fulfil its expectation for its target customers by continuously developing and creating new values of the products (ibid, 2014). For USA market, American Honda Motor CoRead MoreHonda Entry Into Us Market1529 Words   |  7 Pagesinto US market / motorcycle market? In the late 1950’s Honda contemplated a bold move: entering the motorbike market in the United States. Today, Honda is a dominant player in the US, selling a wide range of models in large numbers. But its start could not have been more improbable or less likely to succeed. It was only by staying flexible to an emerging understanding of what the problem and the opportunities were, that Honda succeeded in its long shot. Honda’s Native Success Honda had done wellRead MoreBRAAAP Company Essay986 Words   |  4 Pagesï » ¿BRAAAP Company Introduction The Braaap motorcycle brand was established in 2008 by Brad Smith. Brad began with a vision to supply motorbikes which would making motorcycling more fun and accessible for people. The plan from the start was to build a motorcycle that would compete with custom built American race bikes, but be affordable for people that wish to have a go at this sport. It took a lot of visits to different manufacturers before they found one that believed in his vision. Since then itRead MoreHonda Motorbike Vietnam Marketing Strategy8077 Words   |  33 PagesINTERNATIONAL MARKETING ENVIRONMENT – THE CASE STUDY OF HONDA ON VIETNAM MOTORBIKE MARKET TABLE OF CONTENT Part | Page | Introduction | 1 | CHAPTER I: THEORY ON INTERNATIONAL MARKETING AND INTERNATIONAL MARKETING ENVIROMENT | 2 | 1.1. Overview on International marketing | 2 | 1.2. International marketing environment | 3 | | | CHAPTER II: CASE STUDY OF HONDA ON VIETNAM MOTORBIKE MARKET | 8 | 2.1. Introduction to Honda | 8 | 2.1.1. Honda Company | 8 | 2.1.2. Honda Motorbike VietnamRead MoreHarley-Davidson Inc. Case Study3790 Words   |  16 Pages12 7.0 RECOMMENDATION 14 8.0 REFERENCES 15 1.0 INTRODUCTION In year 1901, Harley-Davidson Motorcycle Company was established by William Harley and Walter, William, and Arthur Davidson, who built their first motorcycle in the Davidson family’s backyard in Milwaukee, Wisconsin. Two years later, they success built and sold out three motorcycles and substantial increased to eight units in 1904. Then, they moved their company to Juneau Avenue, which is the site of the

The Age of Innocence movie Essay example - 705 Words

Its New York City in the 1870s, a society ruled by expectations and propriety, where a hint of immorality can bring scandal and ruin. This is an America every bit as Victorian as her contemporary England. Into this world arrives Countess Ellen Olenska (Michelle Pfeiffer), a woman who has spent much of her life in Europe and is now escaping from a disastrous marriage. Her initial adult meeting with Newland Archer (Daniel Day-Lewis) is sedate - he is engaged to her cousin May (Winona Ryder) - but there is a subtle fire smouldering from the first glance. From that point on, Archers dilemma becomes painfully clear - proceed with what society deems proper and marry the rather vapid May, or allow his heart and passions to carry him far from†¦show more content†¦The powerful score moves along with the story, in perfect counterpoint to the visuals - never intrusive, but always effective. The scenes of artfully-prepared meals are enough to make mouths water, and its almost possible t o smell the pungent aroma of cigars. In these elements of the film, Scorsese was ably assisted by contributions from composer Elmer Bernstein and cinematographer Michael Ballhaus. The set design and costumes are flawless, and the audience is legitimately transported to the nineteenth-century (through the help of Troy, NY, where the principal filming was done, and the Philadelphia Academy of Music, which doubled as a New York opera house). This is not some mere token attempt to conjure up images of times past; Scorsese has put so much effort into the illusion that those who didnt know better would be willing to swear that he had discovered a time capsule. Adapting from the 1921 Pulitzer Prize-winning novel by Edith Wharton (who also wrote Ethan Frome, a similar story of love and loss, which reached American screens earlier this year), Scorsese and Jay Cocks have successfully incorporated the conflict of emotion against societal pressures which lies at the heart of The Age of Innocence. Those watching the movie will understand that it is no easy task to resurrect a code of behavior long dead and buried. Daniel Day-Lewis never fails to impress, even when he appears in a poor film. For the most part, however, he has chosenShow MoreRelatedHenry Giroux Rhetorical Analysis Essay1351 Words   |  6 PagesMichaela Sheppard Dr. Carola Mattord English 1102 February 12, 2013 Rethinking Giroux’s Disney In Henry Giroux’s book, â€Å"The Mouse that Roared† he argues that Disney animated movies lead to the end of innocence in children. He focuses mainly on the images that Disney portrays towards gender roles and gender stereotyping. He primarily targets the issues that women are portrayed as being subordinate to men and are viewed as property and objects of desire instead of as human beings. Giroux is unconvincingRead MoreAnalysis Of The Movie Goldilocks And The Three Bears 939 Words   |  4 Pagescomplex themes it presented. While Grave of the Fireflies was originally targeted for a juvenile audience, its foundation on Nosaka Akiyuki’s short story and its use of animation stylistic choices help convey the movie’s larger themes of loss of innocence and the cruelty of war, thus exposing a child’s perspective that often gets ignored and needs addressing. Nosaka Akiyuki’s Grave of the Fireflies retells his experience during World War II, thus providing an element of truth to the anime film andRead MoreTo Kill A Mockingbird Ethical Dilemma Essay1001 Words   |  5 Pageschoose between the two. The enlightenment of empathy can not only be used to alleviate society from its own ignorance, but it can also solve the rhetorical clash of morality and social norms. In To Kill a Mockingbird, Jem and scout use their childish innocence to spark a moral reformation within the small town, centralized in the Tom Robinson case, and carried out through the acceptance of Boo Radley, that inevitably shows the small town of Maycomb the glory of Mockingbirds. To Kill a Mockingbird filmRead MoreAnalysis Of Hayao Miyazakis Film My Neighbor Totoro1351 Words   |  6 Pagesfilms, and many more outside the company. Most of his films include a form of uncertainty, some of which include technological ambiguity, moral ambiguity, and the ambiguity of age. The focus of this essay is Miyazaki’s ambiguity of age, specifically through his film My Neighbor Totoro. Through the theme of the ambiguity of age, Miyazaki is able to show the different characteristics that are maintained through maturing, characteristics that are left behind, and characteristics that are gained from theRead MoreAu Revoir Les Enfants and La Lengua de la Mariposa: A Closer Look at European Films590 Words   |  3 Pageswas indeed intentional even if it wasn’t really how he felt. Even at his age, he already knew the concept of right and wrong, and that by throwing stones and hurling insults, he was ruining the friendship that they have built. Despite that however, it was Moncho’s character that affected me more. It was through his character that you can really see a coming-of-age and sudden loss of innocence especially in times of war. During the earlier parts of the film, MonchoRead MoreRhetorical Analysis Of Forrest Gump944 Words   |  4 Pageslogos are made throughout the entire movie. Pathos is used the most effecting the audiences’ emotions from beginning to end. 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Marxist Perspective About the Family Free Essays

Discuss the Marxist Perspective on the Family The Marxist feminists use Marxist concepts to explain their belief that the family is actually leading to the exploitation of women. Women have certain roles in the family which aren’t being paid by the government and the Marxist feminists see this as women are getting abused. Such roles are the caring of their children, attending needs of the husband and serve as an emotional safety-valve for the husband from the frustration of work. We will write a custom essay sample on Marxist Perspective About the Family or any similar topic only for you Order Now Friedrich Engels (1884) traces the origins of the family and the evolution of the family through time. He argues that as the mode of production change, so does the family. The early stages of human evaluation states that the means of production where communally owned, such the family, did not exists. Individuals lived in groups which were characterized by promiscuity. There were no rules limiting sexual relationships and therefore the community was like a 1 big whole family. Another Marxist who argues that the family is instrumental to the capitalist economy is Eli Zaretsky (1976). He believed that that the family was unable to provide physiological and personal needs which allow the proletariat (workers) to cope with the pressures of capitalism. The family aerates the illusion that private life of the family is separate from the economy but in actual fact, the family is supporting capitalism by producing future workers for the capitalists, consuming the products of the capitalists. Consequently this allows the capitalists to keep the profits up. For Zaretsky the family is a major problem to the capitalist economy. The socialization in the Marxist view is that the family socializes children into accepting values of capitalism, which to be clear with the status/level within hierarchy. The bourgeois nuclear family emerged with capitalism, this leads to the patriarchal power of male to be dominating the inheritance property. Women, on the opposite side, would be powerless for any decisions to be made within the family but only to obey. Females would have more domestic work at home whilst males are working, communicating and socializing more outside. They rear children and look after their husbands due to the non-costly domestic works/choirs. Families also act as a safety valve toward those bourgeoisie men, which diverts their stress, anger and frustration. Meanwhile, Marxists also state their perspective of males would be less likely to go on strike throughout families play an important role to take responsibilities of them. As in unit of consumption, families consume goods and services that provided by the capitalism. The Marxist view doesn’t take in part of the family diversity; they believe that the nuclear family is determined by our economy. As a conclusion to this, we can say that the nuclear family didn’t actually coincide with the emergence of the capitalism. We can also say the Marxist view ignores family diversity and it sees the nuclear family as being simply determined by the economy. Marxist approaches often assume the existence of a traditional model of the nuclear family and may exaggerate the harm done to women by families. They tend to portray women as the passive victims of capitalist and patriarchal exploitation. Marxist disregards positive aspects in family life. How to cite Marxist Perspective About the Family, Papers

Food and Beverage Management

Question: Discuss about the Food and Beverage Management. Answer: Introduction The food and beverage management is essential to the modern hotel management. Moreover, this concept has a lot of responsibilities. The managers should be concerned with the process of planning in order to set up goals, deciding on the direction to lead the organization, and making off the roles as well as policies(Cousins, Foskett and Gillespie, 2002). Additionally, the managers should consider how to realize on these goals, and who you are going to assign to achieve on these aims. It is the work of the managers to motivate the employees in order to lead the organization towards a set direction and understand of these goals.it is the work of the managers to take control of the performance of the workers to ensure they behave in the coordination with the organization direction and the goals. The report, focusses on the Bellini Italian restaurant where the managers want to use his leadership skills towards rejuvenating on the restaurant and increase on the business(Mukherji, 2006). Th e aim of the report seeks to answer certain questions such discussion of the Francesco strategy of all you can eat and how this would affect the average spending statistics for the week on the restaurant food cost percentage. Moreover, discussion of the critical information that would be monitored over the week for measuring on the result of the strategy. Lastly, to critically analyze on how one would investigate on the problem and what strategies to implement in order to grow on the profitability of the restaurant. Francescos strategy of all you can eat All you eat strategy is also referred to as buffet. The average food spend for the Bellini Italian restaurant is 36.15 dollars and the average beverage spend is 18.80 dollars. The buffet is expected to cause 28.90 dollars per adults and children at 12.50 dollars on Monday, Tuesday, and Wednesday. Judging from this figures, one could clearly identify at all you can eat approach on these 3 days lowers the average cost of food spent during the week(Davis, Lockwood. Pantelidis and Alcott, 2013). The percentages of the food is usually stand for the ration of the food sales which is devoted to the food expenses. Simply the food expense percentage is the meals cost divided by the sales of the meals(Mukherji, 2006). Before the launching off the all you can eat approach the typical food devote as 36 .15 dollar, and standard beverage spend was $ 18 .80 .under this condition the restaurant food cost percent was 32%(Cousins, Foskett and Gillespie, 2002). Nevertheless, after the analysis the food Average Spend might lower after the inception of the approach of all you can eat. As the restaurant guarantees in conveying more client on Monday, Tuesday and Wednesday there is need to have additional workers, in turn this could increase the labor expense(Walker and Walker, 2012). Consequently, as there would be much more consumer for the buffet, there could be a lot more wastes that could increase the expense of the food. The cost of the food percentages in the restaurant will increase after the emergence of the all you can eat approach. Critical information to be monitored over the next few weeks to measure the results of this strategy. The contribution margin highlights the amount that is left after the cost of meals of the items on the menu continues to be deducted from the items selling price. Furthermore, the contribution margin is the sum that a menu items results in paying for the expenses such as the labor costs consequently creating of the profit(Riley, 2005). To illustrate this take an item which is sold at 7 .35 dollars and cost of food for this item is $ 2.73(AbuKhalifeh and Som, 2012). The contribution margin might be calculated as follows: the selling price- food cost= the contribution margin $7 .35-$2 .73=4 .62 dollars(Mukherji, 2006). Contribution margins of buffet could possibly be fewer than those of the la carte restaurant. The overall impact on the sale volume and profitability In the restaurant there would be more customers on Monday, Tuesday and Wednesday and the food cost should be higher than before(Walker and Walker, 2012). The contribution margin of the buffet will be lower than those of the La carte. Nonetheless, on the all you can eat strategy it promises to bring more customers into the restaurant on weekends and there would be more consumption on the food and the beverage. It would be expected that the overall profitability could probably rise in the future. The amount of food prepared daily for the buffet and how to deal with carry overs and waste When the buffet was introduced in the restaurant there is no need to prepare a lot of foods. The restaurant rather need to make trials and if it succeeds on the buffet it could add others latter (Miller, Hayes and Dopson, 2002). The waste and the leftovers were previously thrown away, nowadays, the consumers are encouraged to recycle ad reuse them for example they could put these scraps and leftover into separate cans so that they could be collected. Customer visitation and perception The customers today are not just buying the products and services in the restaurant they are expecting the experience and value. When the client comes to the restaurant to get the buffet they are not just for that, but how comfy are the chairs, the great smells, and trendy people(Davis, Lockwood, Alcott and Pantelidis, 2012). On the entrance of the restaurant there could be a worker to welcome the customers and guide them to their tables. The room should look nice, clean and comfortable to the customers to be able to relax and have a splendid time. The buffet should be arranged nicely and labelled for ease access by the client rather than asking what are the meals to the workers. The things to monitor should be appearance of the restaurant, and the reaction as well as the feedback of the customers in order to know if the buffet is valid. Comparison of the number of the customer to the previous number before the introduction of the buffet would be essential to know the cost of food an d the sales. Analysis of issues differently and how to develop overall profit for restaurant. Bellin Italian restaurant has have bad performance especially on the mid-week period. In the case above I would approach the problem facing the business in a whole different perspective rather than the one employed above. First I would need to understand the aspect of the sales versus the revenue. These concepts look the same but they are entirely different. Sales entails the number of unit of food that are sold in our case (Miller, Hayes and Dopson, 2002). The income is the total amount generated from the sales. Understanding these concept helps to keep in mind the plan sales strategies to strike on the right balance for the needs of the business. What is affecting the restaurant mostly is less sales during the mid-week and consequently the revenues generated from the total sales are little. The next step is to define on the various strategies to use to handle the problem. One of the main reason for the business why it is suffering on less sales could be high prices on the items sol d (Miller, Hayes and Dopson, 2002). The strategy to employ could be review on the pricing strategies. The food items have sensitive prices and most of the cases the customers are selective. There is need to review on these prices through finding out what competitors are charging and raise or lower on the prices but based on the goals(Mukherji, 2006). If the restaurant lowers the price they would increase in sales and consequently higher revenues would be generated to make up for the lower margins. On the other hand, raising the prices could create a higher perceived value on the minds of the consumers and increases your margins. Additionally, if the revenues are raised they could also increase on the revenue without increasing the sales. It is imperative to find a balance on the right price without affecting the overall goals of the organization. I would also employ the strategy of building relationship with the customers. The more individuals you interact with and build relationshi p with they get to promote the services, and products through provision of referral to their friends and colleges consequently more sales and revenue for the business(Mukherji, 2006). Customers could act as a marketing tool to their friends or families if they received excellent services and food items from the restaurant. Conclusion The essay talks relating to the introduction of most you could eat strategy particularly in the certified a la carte restaurant, due to their previous awful company performance .Francesco has been concerned for the restaurant why it was quiet during the mid-week period. With the introduction of the new strategy the cost of food percentage would go up and the labor cost would also go up. Nonetheless, it may introduce more consumers especially in the weekdays. The restaurant could also see a rise in the profitability in the future. The strategy used in this case has concentrated on the performance as well as profitability of the restaurant. Later on, there is certainly need to consider a lot more environmental aspects in the food and beverage business. In this instance there may be lots of waste and leftovers that would be incurred due to all you can eat strategy. References AbuKhalifeh, A. A. N. and Som, A.P.M, 2012. Service quality management in hotel industry: a conceptual framework for food and beverage departments. International Journal of Business and Management, pp. 7(14), p. 135. Cousins, J., Foskett, D. and Gillespie, C, 2002. Food and beverage management. Pearson Education. Davis, B., Lockwood, A., Alcott, P. and Pantelidis, I, 2012. Food and Beverage Management. Davis, B., Lockwood. A., Pantelidis, I. and Alcott, P, 2013. Food and beverage management. Routledge. Hemmington, N. and King, C., 2000. Key dimensions of outsourcing hotel food and beverage services. International Journal of Contemporary Hospitality Management, 12(4), pp.256-261. Available at: https://www.researchgate.net/profile/Nigel_Hemmington/publication/261099812_Key_dimensions/links/004635333935607f94000000.pdf. [Accessed 24 Nov. 2016] Kandampully, J. and Suhartanto, D., 2000. Customer loyalty in the hotel industry: the role of customer satisfaction and image. International journal of contemporary hospitality management, 12(6), pp.346-351. Available at: https://s3.amazonaws.com/academia.edu.documents/31365507/Kandampully_2000_Customer_Loyalty_in_hote-image_and_satisfaction.pdf?AWSAccessKeyId=AKIAJ56TQJRTWSMTNPEAExpires=1480074777Signature=Zhw8I3o7k383kGOrHSxfqt%2Bn%2FNc%3Dresponse-content-disposition=inline%3B%20filename%3DCustomer_loyalty_in_the_hotel_industry_t.pdf. [Accessed 24 Nov. 2016] Mangina, E. and Vlachos, I.P., 2005. The changing role of information technology in food and beverage logistics management: beverage network optimisation using intelligent agent technology. Journal of Food Engineering, 70(3), pp.403-420. Available at: https://www.researchgate.net/profile/Eleni_Mangina/publication/222535472_The_changing_role_of_information_technology_in_food_logistics_management_Re-engineering_food_chain_using_intelligent_agents_technology/links/0f317531054d435242000000.pdf. [Accessed 24 Nov. 2016] Miller, J.E., Hayes, D.K. and Dopson, L.R., 2002. Food and beverage cost control. Wiley. Mukherji, A., 2006. Food And Beverage Management.Gyan Publishing House. Riley, M., 2005. Food and beverage management: A review of change. International Journal of Contemporary Hospitality Management, pp. 17(1), pp.88-93. Walker, J.R and Walker, J. T, 2012. Introduction to hospitality management. Pearson Higher.